Our Story

At Indelust we connected India’s loveliest clothing and home décor to the rest of the world via our cutting edge e-commerce website. Our extensive knowledge of the Indian market allowed us to meet makers – traditional and new – from across the country. We committed ourselves to celebrating good design. And, we aimed to build a community of passionate people who not only loved our products but understood the importance of ethical, sustainable production and connected with the stories behind each designer, each garment, and each artisan. We feel privileged to have been part of the dialogue and look forward to seeing what the future holds for Indian craft. Nihar and I hope that you cherish the products you purchased from us for a lifetime.

Our Ethos


Sana Rezwan
Founder & Creative Director

Born in Bangalore, India, Sana is passionate about high fashion and has worked with Stella McCartney, Jasmine DiMilo, Giorgio Armani, and Liberty of London. Since 2007, Sana has served as the CEO and Creative Director of 23 Carat - a creative consultancy and strategic advisory firm based in New York and Bangalore. In 2011, Sana launched Maison, a luxury fashion concept store in India (and the country’s first online concept boutique), selling the world’s top international brands from Saint Laurent to Givenchy. In her spare time, Sana consults for start-ups and contributes to fashion magazines. She currently sits on the Creative Advisory Council of the Nest Guild. Sana lives in New York with her husband, Nihar Sait.

Nihar Sait
Co-founder & Chief Financial Officer

Nihar is a corporate finance professional with over 15 years of international investment banking and private equity experience. He also leads the advisory practice at 23 Carat.  Nihar previously worked at SUN Group, a leading private equity and principal investment firm, as well as Lehman Brothers and Bear Stearns.  Nihar received his MBA from The University of Chicago Booth School of Business, an MA from The Johns Hopkins School of Advanced International Studies and a BA from Northwestern University. He is passionate about social entrepreneurship and impact investing.