Launched in 2005, husband and wife duo Deepa Gurnani and Jay Lakhani are the designers behind the bohemian jewelry brand based out of New York. Deepa created beaded pieces for Alexander McQueen, Fendi and Ungaro while studying at Central St Martins College and Jay worked at Tiffany and Bvlgari before coming together to launch their own label. Their background in couture helped understand couture standards of quality and finish after which they traveled to India to employ skilled artisans who would create unique pieces, each handcrafted with exquisite materials like shell, silk, onyx and metal. The label works towards preserving unusual and generation old hand embroidery techniques and contributes to charities around the world by sharing profits annually. Their first line was launched at Henri Bendel’s, NYC in November 2006 and subsequently sold in various stores across the globe. Today, the brand is worn by Nicole Richie, Katie Holmes, Nicole Scherzinger, Ashley Simpson and Katherine Heigl.