Mela Artisans was co-founded in August 2011 by entrepreneur, Navroze S Mehta and his daughter Sonali Mehta-Rao. During their frequent visits to different regions of India, the pair was constantly amazed and surprised by the sheer number of regional crafts. The unique beauty and intricate detail behind rare and dying crafts contrasted sadly with the plight of the artisans themselves. The artisans possessed skills that were passed down through generations, but were no longer able to earn a living wage because of the lack of local markets for their work leading to them giving up their skill for a life of abject poverty. These concerns became a call to action, leading to a collaboration between the father and daughter duo.
With the help of a network of good friends across the globe, Mela Artisans was born. Today, the label is a luxury lifestyle brand that combines traditional handcraft techniques with modern form and functionality and gives back 1% of proceeds towards the well-being of artisans.