With an aesthetic that embraces the unintentional purity and restrained quality of imperfections, Ira Studio creates products that echo the honest quality of traditional handmade processes.
Founder, Manasa Prithvi, a postgraduate from University of the Arts London is an interior and product designer and maker by profession with a background in Fine Arts. Her passion for design combined with a deep appreciation and love for Indian crafts fueled launching Ira Studio in 2012. She observed that the craft industry was stagnating, and crafts became victims of cheap imitations, reducing them to archaic mediocrity. Dismayed by the growing apathy, Manasa realized the need for them to evolve as functional living crafts.
Adapting and developing these antiquated traditions, with contemporary minimalist sensibilities, she collaborates directly with master craftsmen to hand-make each piece as a unique single or part of a limited edition.