Mani Shanker Singh decided to pursue his creative instincts after completing his education at The Doon School, Dehradun. To cultivate his vision, he enrolled at NIFT where he studied fashion design and visual art. After 13 years of experience under fashion houses Van Heusen, Peter England, Scullers, Indigo Nation, Levis, Daniel Hechter, TBWA/Anthem and serving as the creative director at Myntra, Mani launched the menswear brand, Son Of A Noble | SNOB. Each piece from his first line illustrates his immediate love for contemporary graphic art and visual story telling. The pocket squares are hand crafted with luxurious fabrics like fine silk twill and are customised for the new age man. The young label draws its inspiration from the minimal, geometric patterns and linearity and hopes to bleed this very sensibility into an extensive range of products in the future.