11.11
11.11

11.11/ eleven-eleven is a pret label whose design vision and marketing initiatives are spearheaded by Shani Himanshu, Smita Singh and Mia Morikawa who are respectively Fashion Design, Leather Design & Graphic Design graduates. 11.11 has consolidated its roots in the luxury space, while emphasizing on creating links between farmers, weavers, vegetable dyeing and block printing traditions. Khadi Denim, Kala Cotton (organic cotton) and Bhandhani are the traditional Indian clamp dying and block printing techniques incorporated into their designs. The result is each piece is a coherent and ethically produced style which ensures the sustainability of local artisans strengths and stories.

11.11

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