Shift presents a range of sophisticated separates that are instilled with a sense of modernity to create novel expressions. The brand’s rationale comes from a social and cultural perspective on environment, passion for conservation and use of craft blending with current times and fashion ability. Collections are made using a range of sustainable materials, end of line fabrics and conscious pattern cutting to minimize factory waste.
An alumnus of London College of Fashion, Designer Nimish Shah launched Shift in 2011. Shah graduated with a first class honors in Product Design and Development for Fashion Industries in 2007; bagging a scholarship from PAN UK for exploring use of organic cotton and “Fashioning the Future” award for materials innovation at The Centre for Sustainable Fashion summit in London.
Shift was recently awarded runner up position for the Vogue India Fashion Fund (New Delhi) & was India’s nomination for the Grazia International Next Glam Award (Milan).