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Reconstructing global design sensibilities into understated contemporary elegance, AM:PM by Ankur and Priyanka Modi offers luxury prêt. A label that has evolved  into a new fashion idiom for accessible ethnic Indian ready-to-wear.  

Natural and handwoven textiles in fresh colours with fluid  silhouettes and clean lines are worked over in a refreshing structure. The duo’s signature elements are the use of subtle applique combined with hand-painted motifs. Using traditional handcrafted techniques such as ancient methods of printing and embroidery stitches in leather make am:pm’s collections both contemporary and traditional.

 AM:PM won the Elle Style Award for the year 2011 in India.

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