Reconstructing global design sensibilities into understated contemporary elegance, AM:PM by Ankur and Priyanka Modi offers luxury prêt. A label that has evolved into a new fashion idiom for accessible ethnic Indian ready-to-wear.
Natural and handwoven textiles in fresh colours with fluid silhouettes and clean lines are worked over in a refreshing structure. The duo’s signature elements are the use of subtle applique combined with hand-painted motifs. Using traditional handcrafted techniques such as ancient methods of printing and embroidery stitches in leather make am:pm’s collections both contemporary and traditional.
AM:PM won the Elle Style Award for the year 2011 in India.