Liz Jacob was founded in 2013 by Elizabeth Jacob. She draws inspiration from her experience of working in advertising and marketing for several consumer and lifestyle brands in India. The label is the creative expression of her desire to bring storytelling, handmade simplicity and artistic elegance to children's wear. The brand incorporates several artistic and handcraft techniques such as fabric painting, appliqué, embroidery and block printing to the designs. "I always grab the opportunity to dip my hands in paint or doodle stitch and create a unique and personal touch to the outfit," she points out. The fabrics are primarily natural fibres and the paints used are non-toxic and child friendly. Liz Jacob works with local traditional artisans and tailors and supports their livelihood.