Founder and creative director Aditi Dhar is a graduate of The National Institute of Design. In 2011, Aditi launched her luxury accessory label, Vitasta, with the goal of producing high quality, functional day bags to glamorous evening clutches, all at an attainable price point. ‘Luxury + Utility’ is the underlying philosophy of her collection, which she uses to create functional, distinctive pieces that are handmade by local artisans. Vitasta’s sensibility is a seamless combination of modern design and traditional Indian colors, patterns and craftsmanship, with a deep respect for the sourced materials. Vitasta is NEST reviewed brand.
#IndelustDiaries takes you behind-the-scenes into the studio and workshop of Vitasta. Watch Chapter 20 of our mini-docu series: