Re-culture is a Delhi-based design collaborative by Rohan Chhabra & Kriti Chaudhary. With Rohan’s industrial & fashion design background and Kriti’s expertise as a ceramicist and product designer, the duo found a common ground for their ideas. As a team, they believe in design notions that are generated through the design process and culture at large. Through their designs, they aim to achieve a combination of enlightenment and enchantment by re-culturing the language of everyday things. Re-culture believes in projecting personalities onto inanimate objects to encapsulate a sense of playfulness and ambiguity. Constructing unconventional designs to encourage people to rethink the normal and promote a critical consciousness, playful as opposed to a didactic experience, is a constant inspiration for Re-culture.