The Safomasi homeware line is a reflection of co-founder Sarah Fotheringham’s background as an artist and illustrator and business partner Maninder Singh’s experience in fashion production. Their contemporary prints are influenced by world travels in the modern era. Every product is handmade and completely unique with prints in gorgeous colours. Safomasi won ‘Best Bedding’ at the Elle Decor International Design Awards 2013, in India, for their witty Camel Traders print.
#IndelustDiaries takes you behind-the-scenes into the studio and workshop of Safomasi. Watch Chapter 9 of our mini-docu series: